Marketing: Strategy 1/17/19

Registration is Required Strategy


Marketing Strategy 

Join us for the first in our series of 4 Marketing focused meetings in 2019. We are changing the format this year - 

There will be 30 minutes of Presentation/Workshop.  For our Strategy theme - the focus will be on smart planning of all components that should be part of your Mix. 

After that, we will have breakout tables with some hands-on application exercises.  Pulling in Marketing experts from our Local companies, along with our VIA Member Marketing companies support as well. 

During this Marketing Strategy session we will discuss: 

  • What is Strategy and how it differs from Tactics
  • Understanding growth strategy so that marketing supports that desired growth
  • Measuring and allocating a budget accordingly
  • Building a tactical plan to support the marketing strategy. 


Thank you to our Facilitator Scott Piner from


The four sessions will be: 

  • January 17th - Strategy 
  • April 18th - Inbound vs. Outbound 
  • July 18th - Integration 
  • October 17th - Metrics  

Join for one or all 4! 

Programming in Partnership with 


2019 Marketing Programming Sponsor: 


1/17/2019 8:00 AM - 9:30 AM
Location: VIA Education Center 2000 S Batavia Ave Ste 110 Geneva, IL 60134-3308

Must Sign In to Register


2020 Source